Ah, Fitbit. Wearable tech’s biggest success story, and world’s number one purveyor of the nifty little bracelets that promise improved health, a leaner body and a better quality of life. In 2015, the firm shipped over 18 million fitness trackers in the calendar year. By the following year, it had four new devices — the Blaze, Alta, Flex 2 and Charge 2. This year, however, sees the San Francisco-based company take on a whole new challenge, and things are clearly looking up with the Fitbit Ionic.
First, let’s address the elephant in the room. As the brand’s first smartwatch, the Fitbit Ionic clearly has some Goliath-sized competitors the likes of Samsung’s Gear series and the Apple Watch. Even luxury brands such as Louis Vuitton and Montblanc have joined the party, so to say that Fitbit is late is quite the understatement. But Fitbit knows its strength, and it’s really banking on the fitness aspect as a standout from its competitors, which is a plus point for exercise buffs.
As such, the Fitbit Ionic is really a fitness watch at its heart. You’ll find features that are incredibly useful for reaching those fitness goals, and in every aspect of your day. An enhanced heart rate monitor (more accurate than its competitors) and pre-set coaching and workouts will keep you on your toes. The water-resistant gadget is also water-resistant to 50m, so you can wear it in the bath, pool and to a considerable depth in the ocean. At the end of the day, a sleep tracker within will keep track of your sleep hygiene so you can make improvements for better performance in the day.
If you’re still not convinced, here’s seven ways the new Fitbit Ionic smartwatch can seriously amp up while making those workouts a fuss-free affair.